Cher Lloyd’s debut number one single, which was either the best thing ever or the most annoying track of 2011, has been used in a new advertising campaign by Real California Milk, in the USA.
The small advert features a family trying to enjoy their breakfast, while someone upstairs in the shower is belting out the bridge and chorus of “Swagger Jagger” – until, you realise that it is infact a dairy cow!
The cow continues to sing and encourages viewers to “get on the floor” and it’s abundantly clear that they “stop looking at [her]”, certainly it is effective in grabbing consumers attention!
The company had the following to say of the ad:
“The California Cows are at it again. This time, they’re off the farm and in peoples’ homes. And this California Cow adds some swagger jagger to the family’s morning routine. Commercial featuring Cher Lloyd’s hit “Swagger Jagger.”
“Hey, everyone needs a little bit of swagger jagger in their life right?
Cher also made some other commendable US inroads, with her debut album selling over 33,000 copies in its first week and going to number 8 on the Billboard 200 charts!
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